Judging Information

General Criteria

• Is the health information credible/informative?
• Is the health information provided complete? Is anything of significance to the reader missing?
• Is there a clear focus on the targeted health behavior(s)?
• Is the information appropriate for the target audience? Are any technical terms clearly explained?
• Does the content minimize any confusion about the health information subject?
• Is the information new and/or relevant to the reader?
• Is the material’s length, style and content appropriate for the target audience?
• Do the visuals/graphics support the material’s content? Are the visuals relevant to the target audience?
• Is the reading level appropriate for the target audience?
• Is the health information message(s) clear and consistent? Are the main points stressed and repeated?

Overall Assessment

• Information quality
• Production/graphic quality
• Relevant information for the target audience
• Ability to attract attention
• Ability to convey consumer health information
• Ability to change consumer health attitudes
• Ability to elicit appropriate consumer action